My Wine Guide expands across four continents with new partners and customers

My Wine Guide says it has grown its customer and technology partner footprint across Asia, Australia/New Zealand, Europe and North America as hospitality operators look for connected wine programs. The San Francisco company also added multilingual menus, new POS integrations and a larger global wine database to support international guests and operators.

Why it matters: - My Wine Guide’s expansion signals rising demand for wine program tools that connect menus, inventory and point-of-sale systems across borders. - The growth gives restaurants, hotels and resorts a way to keep wine lists accurate in real time while supporting guests in multiple languages. - The company’s broader reach also strengthens its push to become a global standard for wine program management.

What happened: - My Wine Guide announced international growth across four continents: Asia, Australia/New Zealand, Europe and North America. - The company added new customers and technology partners in international hospitality markets. - The announcement was made Sept. 23, 2026, from San Francisco.

The details: - My Wine Guide expanded its relationship with Toast across the United Kingdom, Ireland, Canada and Australia. - The company added live integrations with Shiji in China and SwiftPOS in New Zealand. - My Wine Guide entered an integration partnership with UK-based Tevalis. - The partnerships connect restaurant POS and inventory systems directly to SommOne, My Wine Guide’s enterprise platform. - The setup removes redundant data entry and keeps digital and print menus aligned in real time. - New international customers include Wynn Palace Hotel in China, Condado Collection in Puerto Rico, Maison Des Arts and Loft 109 in Romania, Rosewood Bermuda in Bermuda, The Hawthorne by Galway Bay Hotel in Ireland, Hy’s Steakhouse, Gotham Steakhouse, Bearfoot Bistro and Shay Ristorante in Canada, and Terre Vinos and TorreM7/Casco in Mexico. - Those properties use SommOne to deliver branded digital wine and beverage lists on tablets, smartphones and websites. - The platform also gives staff real-time tools designed to improve wine service and guest satisfaction. - My Wine Guide introduced a fully multilingual customer experience across digital wine and beverage menus. - The company added online ordering integrated with Shiji Infrasys POS for Asia/Pacific hotels and resorts. - My Wine Guide also launched real-time closed-loop menu and wine inventory management integrated with Toast. - The company says its global master wine database now includes China-based producers, more than 300,000 wines, 1,400 wine regions and 400 grape varieties.

Between the lines: - The expansion shows how hospitality operators increasingly want one system that can serve both back-of-house operations and guest-facing digital menus. - My Wine Guide’s multilingual tools and regional integrations suggest the company is tailoring the same product for local market needs instead of using a one-size-fits-all rollout. - Customer comments point to two major use cases: driving wine sales and training staff.

What customers are saying: - Wolfgang Ebenbichler, VP of food and beverage at Condado Collection in Puerto Rico, said My Wine Guide helps boost wine sales and supports sommelier and server training by putting detailed wine information into staff and guest hands. - Mihai Vasile of Maison Des Arts in Bucharest said the company delivered a professional, efficient experience and customized the platform to the property’s needs. - John Kirst, managing partner of My Wine Guide, said the company now serves customers and partners across four continents and can work across systems such as Toast, Shiji and Oracle/Micros. - Kirst said the platform is designed to meet guests in English, Mandarin or Romanian and help operators save time and sell more wine.

What’s next: - My Wine Guide said team members are based in Sydney, London and multiple U.S. locations to support the wider international customer base. - The company is continuing to position SommOne for global hospitality operators and more multilingual guest experiences.

The bottom line: - My Wine Guide is moving from regional wine-tech vendor to a broader international platform, with new integrations and multilingual tools aimed at scaling wine programs across markets.